One such example that goes through the Diffusion of Innovation Curve is the classic little black dress.
Innovator
Innovated in the 20s by Coco Channel, the dress proved to be simple yet elegant. Thus being worn for parties and such.
Early Adopters
It was later popularized by Audrey Hepburn, especially in the film, Breakfast at Tiffany's.
Early Majority
Through the years, it has been adapted and especially worn by many celebrities as formal wear. For example, Lady Diana, Natalie Portman and so on.
As seen, Natalie Portman dons the exact dress that Audrey Hepburn wore in her film. With this feature being the front cover of Harper Bazaar's 2006 issue, it clearly shows that the LBD is still popular, and serves as a fashion statement.
Below is Lady Diana in the 1990s, wearing an elegant LBD as a formal wear. Her outfit has given an impact on the fashion industry and everyone wants to be as elegant as Lady Diana.
Late Majority
With that, designers came to bring this LBD into their collections, adding their signature style to it.
For example, Victoria Beckham's Fall 2015 Ready to Wear, which has a few collection of black dresses, made for work wear. She added her own signature style and soon enough an LBD becomes a signature garment of her label.
Laggards
From then on, the little black dress could be worn anytime and anywhere. The Fast fashion market such as Zara and H&M invests on selling this Lbd and now its seen in streetwear. We wear it on a daily basis to school, work and functions. It has gone through changes but the idea remains as a fashion staple.
Through this example, I can see who the Innovators, Early Adopters, Early Majority and Laggards are. It just proves that Everett Rogers' theory was right- being that all ideas go through the same process through the years.
.
No comments:
Post a Comment