Market

Lesson 4

In this lesson, we learned more on the consumer habits of people falling under the Millenials and Baby boomers.
Millennials are the generation born between 1981-1997 whereas Baby Boomers falls under the range of 1946-1964.

We did a short discussion in pairs on the shopping habits of both age groups and presented our findings.

Key findings.....

-Baby boomers prefer simple designs but of good quality. whereas Millennials do not really mind the quality of clothing.
-Baby Boomers are much loyal customers compared to Millennials.
-Baby Boomers stick by the traditional array of clothing unlike Millennials who are daring to try new pieces.